• Director General Md. Jashim Uddin, ndc NDC




Soft power is a relatively new concept. The term was coined by Harvard scholar Joseph S. Nye, Jr. It has received the attention of the policy makers both in the developed and the developing countries. Bangladesh too employs soft power in its diplomacy particularly in the area of cultural diplomacy. There, however, is no institutional awareness, neither is there any institutional arrangements. As a result, Bangladesh, a hard power deficient country, is deprived of employing a relatively easier and affordable tool in the conduct of the country’s foreign policy. Bangladesh may benefit in achieving its foreign policy objectives by employing soft power in the conduct of its diplomacy.


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How to Cite

Director General Md. Jashim Uddin, ndc. (2015). SOFT POWER: EXPLORING ITS POTENTIALS IN BANGLADESH’S DIPLOMACY. NDC E-JOURNAL, 14(1), 6: 1-26. Retrieved from

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